Direct mail solutions Solisco, a North American leader
An interview with Steve Caron
Solisco’s expertise is evident in many of its activities. Apart from its exceptional printing skill, the company’s customers also benefit from various initiatives and programs that add real value to its business model.
A compelling example is the service devoted to the sensitive preparation and distribution of mail. Steve Caron is Solisco’s vice-president of operations as well as a shareholder. He spoke to us about competitive advantages and the productive relationships Solisco builds between its customers and consumers.
Pushing the envelope
Solisco is an active, exclusive expert partner of Canada Post’s Smartmail Marketing service. “Our clientele have powerful levers for rolling out their direct marketing strategies, which we incorporate and operationalize completely in-house.”
Solisco’s direct mail specialists make sure the entire logistical chain works optimally to fit each customer’s particular needs. For most companies, this link in the operational chain is crucial for their success. Caron explained, “By cross-checking client lists against a market analysis based on a range of criteria, we can help maximize their return on investment.”
“We’ve moved from mass mailing to targeted, personalized direct mail. So, in working with Canada Post, our ability to microtarget and segment the market based on data and other criteria offers incredible added value.”
Of the range of personalized procedures, Caron singled out mail preparation and turnkey mailings, including poly bagging multiple items; logistic distribution, including shipping and delivery to Canada and the United States through partnerships with Canada Post and the United States Postal Service.
Creative choreography
Like a logistical ballet demanding exceptional knowledge and rigour, such complex operations leave no room for error. That’s mission accomplished for Solisco in this area. And to such a degree that it is one of very few prestigious partners of Canada Post to be named a certified Expert Mailing Marketing Partner.
This skill and technical precision demonstrate the absolute confidence that these national service providers have in Solisco. Caron concluded, “This recognition drives our resolve and our capacity to deliver impeccable quality every single day.”
Did you know?
Incorporating direct mail into a marketing strategy promotes greater attention, emotional engagement and recall for the brand.
Canada Post’s Smartmail Marketing for direct mail includes three main elements: physicality (paper), data and connectivity.
Direct mail is a tactical strategy that gets your mail noticed, opened and read. Through the partnership between Solisco and Canada Post, brands can target and personalize their mailings to reach the right Canadian consumers.
