Stay nimble. Pivot. Shift gears.
For many of us 2021 has been about scrambling to beat the pandemic odds.
If you’re looking for new ways to rebuild connection with inactive customers, here are some ideas.
1) Become a force for good
People want to connect with businesses that care about other’s wellbeing. Consider partnering up with a non-profit or cause that aligns with your company values. Figure out the best way to contribute to its mission: time, donations, sponsorship? Then share your desire to make an impact, with your audience. And invite them to support the cause as well. It could catch the attention of the ones who were a little bit behind!
2) Teach, share, give back
You’ve already shifted away from sales-driven content, but you still need to keep front of mind. Educational content, through the wonders of live streaming, helps people while reinforcing your brand’s authority. Facebook Live, Instagram Live, Zoom – the digital world is your oyster. Look at where you can add value with workshops, tutorials and helpful Q&A’s.
Promote your efforts
In offering all this value to your customers, are you also telling people what you’re doing? It’s easy to get swept away in the delivery. So actively highlight your efforts to remind your customers why they chose you in the first place, and attract new ones. It’s vital to keep growing your community – so you can enjoy the fruits of your labour when calmer waters return.