Here’s why stopping printing is a mistake

In an increasingly digital world, it’s easy to think that printing is an obsolete technology. Nothing could be further from the truth.

Printing still has a crucial role to play in today’s marketing and communication strategies. Paper is a tangible and physical medium that has a real impact on customers. It allows for a unique tactile experience that cannot be digitally replicated.

Paper printing offers a tangible and memorable experience that reinforces brand awareness. Unlike digital content, which is often ephemeral, printed products have a longer lifespan and are generally perceived as more credible and trustworthy.

The limits of digital

The digital world is saturated with content, often of poor quality or dubious veracity. Moreover, people are more likely to remember information they have read in print than something on a screen.

Paper allows you to stand out from all the digital noise and create more authentic and reliable communications. Printing is often seen as less eco-friendly than digital. However, it is important to consider the entire life cycle of a product, from its production to its use and disposal.

Digital also has a significant environmental impact, often overlooked. Digital waste is a much more significant scourge for the planet these days than paper waste, whose scraps are highly recyclable.

A strong comeback

Printed products are indeed making a strong comeback in the field of marketing and communication. They are used to create chic and exclusive products that capture the attention of customers.

A recent report published by Deloitte acknowledged the added value of printed products. In a world saturated with digital, printed items become objects of desire, symbolizing authenticity and exclusivity.

Printing remains a powerful tool for companies that want to stand out and create effective communication. It’s not just a niche affair: remember that not everyone has access to a computer or the Internet, but everyone can read a printed document.

Printed documents can be kept and consulted for years, while digital files can be easily lost or corrupted. Printing is a powerful tool that can help you achieve your marketing goals.

Don’t give up on printing too quickly!