Crafting Success Stories: Our Custom Recipe
168-page brand magazine
Snowsports enthusiasts across Canada
A long-established leader in retail, Oberson raises awareness about the next big things coming to the market. The 168-page magazine helps consumers make buying decisions and features lifestyle content that also cultivates the brand’s online presence.
Attract and retain both active Oberson customers and new buyers. Strengthen Oberson’s position as an expert in the category
Oberson developed a co-op program with their suppliers, giving them an opportunity for visibility to a targeted audience.
The magazine is distributed through Oberson stores.
CHIC PAR LE GERMAIN
Hotel guests (leisure and business) and magazine subscribers
Group Germain Hotels is a trusted Canadian hospitality brand with three chains: Le Germain boutique hotels, no-frills yet chic ALT hotels, and new ALT+ hotels. CHIC par Le Germain magazine has been published for the past 9 years. The latest issue, released just in time for the brand’s 30th anniversary, uses its 96 pages to feature useful, thoughtful, and fun content that helps guests relax, while introducing them to Canada’s hidden treasures through concierge tips and images that make them want to travel the country.
Create brand assets to retain various clienteles, while enhancing the hotel experience to make guests feel at home. Among all the international (yet impersonal!) hotels chains on the market, Le Germain uses print to solidify its USP: making a hotel room feel just like home.
Financed by advertising revenue, giving exposure to strong and trusted national brands
Throughout the brand’s 18 hotels (Le Germain, ALT, and ALT+) across Canada
96-page magazine (Issue no. 5)
Certified retailers (B2B) and end consumers (B2C)
Create an annual magazine that promotes the brand’s values and showcases Canadel’s dining room and custom furniture collections.
Inspired Dining by Canadel magazine serves a number of purposes: it builds brand awareness, offers a retail sales tool, builds an emotional connection with potential customers, displays Canadel furniture in an inspiring environment, and maximizes customer influence through word of mouth. The magazine is the backbone of the brand’s content strategy, which also features a blog and socials.
Entirely supported by the brand
225,000 copies distributed in 2,000 certified retail stores and to end users in the United States and Canada